The Editor’s Essential Mascara Guide

Not every product fits everyone - especially when it comes to mascara. The one that looks great on your sister, friend or colleague might not work for you. No need to feel confused! Our Editor’s mascara guide will help you find the perfect one.

1. For Sensitive Eyes
There are a lot of mascaras on the market, but if like me you have sensitive eyes, you’ll know that finding the right one can be a challenge. Luckily, we have formulas infused with caring ingredients that also give you beautiful looking lashes.
You’ll like: The ONE 5-in-1 WonderLash Mascara

2. Very Water-Resistant
Perhaps you’re crazy about swimming? Jogging? Skiing? Then you’ll need a resilient mascara that’s smudge, humidity, water and – in your case – life-proof. With the introduction of Lash Wrap Technology, there’s no need to give up wearing mascara even in the most extreme conditions. And it comes off with warm water only!
Try out: The ONE No Compromise Mascara

3. Healthy-Looking
Many people struggle with weak and brittle lashes that fall out easily. For an eyelash pick-me-up, invest in a volumising mascara that adds body and length without clumping. But I would also recommend that you look for vitamin infused formulas to encourage healthy-looking lashes.
Wear this: Giordani Gold Iconic All-in-One Mascara

4. Eye-Opening
Want that “big eyes” effect? Try the limited edition The ONE Eyes Wide Open & Awake mascara for innovative eye mimetic brush that lifts lashes upwards from the roots and curls at the same time. Its formula nourishes and conditions lashes with Vitamin E and aloe vera extract for luscious results. Infused with invigorating scent it will instantly energize your senses. Perfect in case you skipped your beauty sleep!

5. Volumising
It can be hard to achieve length, volume and precision-application without clumping. If this problem sounds familiar, look for a mascara with a lash-separating brush that gives evenly-coated, extended lashes with 24x volume. I love this for daywear.
A mascara-must: The ONE Volume Blast Mascara

Words by: Photographs by: Oriflame