Eyeliner application: DOs & DON’Ts

Eyeliner is the easiest way to define and enhance your eyes: it frames them, it makes them appear larger and really makes them stand out. Here’s what you need to consider when applying eyeliner!

DO prime the eyelid
The trick for smudge-proof and long lasting eyeliner is prepping the eyelid before the application with a dash of powder or eyeshadow.  

DON’T apply eyeliner only to the lower eyelid
That will only accentuate your dark circles, while making your eyes appear smaller and more tired.
Apply eyeliner either to the upper lid or to both lids. 

DO line all the way across the lids
You can line just the top or the top and the bottom, but don’t line either lid halfway. Lining from the inner corner to the outer corner will help open up the eye. 

DON’T leave space between the eyeliner and the lash line
If, after application, there are small spaces left, fill them in with the same shade of eyeshadow. This has the added benefit of making the lashes look fuller and lush.

DO connect the lines
If you apply eyeliner on both the upper and the lower eyelid, make the lines meet at the inside and outside corners to make your eyes appear larger. Not connecting the lines makes the eyes appear too round and small.

DON’T be afraid to experiment with colors!
Black is the go-to shade when picking an eyeliner. It is classic, it looks good on everyone and it offers an effortless chic vibe. But what’s life without a little color and fun? Try the new THE ONE High Impact Eye Pencil: it is available in different shades with metallic or matte finishes that you can mix and match to find your look for today, tomorrow and every day after that!