oud fragrances

Focus on Oud – the most wanted ingredient in perfumery

Oud, also known as liquid gold, does not stop to mesmerize the noses behind world class perfumes. Traded and highly appreciated for thousands of years, this unique ingredient is still one of the most luxurious fixative used in perfumery. Uncover its secrets!

Creation of oud
Oud (Middle East, Al Oudh in Arabaic language), Agarwood (China) or Aloeswood (India) is aromatic, rich dark resin found within the heartwood of Aquilaria Crassna tree native to the forests of Northeast India, Bhutan and Southeast Asia. It is created in the process of the tree defending itself from the attack by a fungi Phialophora parasitica. It is a rare process and that is why this ingredient is so precious. 

“Wood of the Gods” 
The essential oil gained from oud has acquired cultural and religious significance around the world dating back to ancient civilization. Its rich mystic scent is also used as an aid to spiritual meditation enhancing mental clarity. It is said to purify the body and the soul.

What does it smell like?
Oud smells… heavenly! Its warm, sophisticated composition combines sweetness with balsamic and woody notes. Well known in the East this raw ingredient has recently grown in popularity in the western part of perfumery world.

Many facets of oud
Known for its healing properties oud essential oil is helping to combat coughs and colds and benefits the treatment of respiratory and digestive systems. Its calming and balancing essences are also widely used in aromatherapy. Essential oud oil is known as one of the most powerful aphrodisiacs and a symbol of warm hospitality. 

Experience mysterious oud in Oriflame’s Women’s Collection Mysterial Oud  EDT and Men’s Collection Intense Oud EDT.


Words by: Photographs by: Oriflame, Shutterstock