“As you reach the age of 30 to 35 the rate at which you produce collagen, the glue which holds the structure of the skin together, slows down and deflates – this leads to wrinkles,” explains Skin Research Institute Director, Alain Mavon.
“There are ingredients that boost collagen production such as retinol (vitamin A), vitamin C, niacinamide and hydroxy acids. But at 
He adds that, “as sun exposure accounts for up to 80% of ageing signs, covering-up and wearing SPF is the most effective preventative measure you can take.”
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Johanna Gillbro, Principal Scientist, Skin Research Institute, has been studying sagging skin for over a decade, she explains: “Fibroblasts, the cells that give birth to elastin and collagen, become more rigid with age. This combined with gravity results in sagging.”
“One of the most common skin plumpers is retinol, an effective cell-communicating ingredient that tells skin cells to behave younger and to tighten-up. But at Oriflame we’ve patented a technology called AspatoLift, which in tests has proven to perform better than retinol and without any irritation.”
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