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Our Story

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Our wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding some €1.5 billion.

Who We Are

Oriflame offers the leading business opportunity for people, all over the world, who want to start making money from day one and work towards fulfilling their personal dreams and ambitions through our unique business concept - Make Money Today and Fulfil Your Dreams Tomorrow™.

Respect for people and nature are our fundamental operating principles, which is reflected in many of our social and environmental policies. Oriflame is proud to support numerous charities worldwide and is a Co-founder of the World Childhood Foundation.

Our Markets

Oriflame Markets - World map

Fast Facts


In 2011, we became the proud sponsors and the official cosmetics brand of the Women's Tennis Association (WTA). Since then, Oriflame and the WTA has been the perfect match! We’ve found that a positive and energetic spirit is just as significant for the WTA players as for our Oriflame Consultants. They all share a passion for fulfilling dreams, reaching their full potential and having fun! Sponsoring the WTA means sponsoring so much more to us than women’s tennis – we are sponsoring the inner potential of every woman to be successful, beautiful, confident and happy.

To stay up-to-date with the stylish side of tennis, read about events, view the latest photos and access exclusive content, join us on Facebook – Oriflame WTA Tennis.