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Because we’re from Sweden we have a different view on beauty. For us, it’s not only how you look, but how you live, feel and act. It’s a way of life; to be healthy, enjoy beautiful skin, express yourself and realise your aspirations. It’s about being confident in who you are and finding balance in life. A balance that come from the inside and out – that puts you in control no matter what life throws at you – that lets you grow and thrive.

We also believe in a responsible beauty, creating safe products that are inspired by nature and powered by Swedish science. Products – with eco-ethically screened ingredients – that you can believe in and stand by.

aloe vera







The lush green of the Aloe Vera plant are made up of 99.5% water, which explains why it can withstand hot, harsh climates. It’s been used for medicinal purposes for thousands of years and, besides hydration, is also known for its anti-oxidant and calming properties.









 Coconut Water functions as a humectant to help your skin attract and retain water. Better still, this skin super ingredient encourages rehydration, helping your skin to feel more refreshed than a seaside holiday!









 Oats are goodness personified and a skin care sensation! With its fantastic moisturising ability, oat extract helps to condition the skin to make it softer and suppler, but also provides added soothing benefits. 









 Goji Berries are nutritionally loaded and boast powerful antioxidants, vitamins and amino acids. These super berries are not only a delicious treat, but, when used in skin care, they can help protect, nourish and moisturise you skin.

tea tree








Tea Tree organic essential oil is a master when it comes to purifying your skin. This popular botanical is loved for its antimicrobial properties that help address blemishes, and its ability to reduce moisture loss and boost skin hydration.







Organic Limes are a super fruit rich in powerful antioxidants like vitamin C and citric acid. When used as an ingredient in skin care, they help to tone skin and leave it wonderfully mattified.